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News, events and agentic advertising in practice

Live buys, conference stages, industry recognition and what we’re learning along the way.

pubX is a proud partner of POSSIBLE 2026

pubX is partnering with POSSIBLE 2026 - joining thousands of marketing leaders, innovators, and brand builders at one of the most impactful events in the industry.

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AI agents aren’t people. They’re robots.

AI agents aren’t people - they’re robots. Learn why API-first workflows, clear data contracts and structured tool calls make agent systems more reliable, safe and observable.

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Team Spotlight – Nicole Holtsmark

With nearly two decades in digital publishing, Nicole Holtsmark has spent her career at the intersection of technology, operations, and revenue.

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Why work in PubTech?

The Open Web stands at a crossroads and it feels like each week brings new challenges. Despite this, we believe that it is too important to lose.

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