For publishers
Agentic demand. Premium revenue. Your data, monetised.
pubX builds agent-to-agent infrastructure for advertising. Seller agents that sell what publishers actually have, built on years of publisher-side trust across thousands of websites worldwide.
Why publishers choose pubX
Sell what you actually have, at what it’s worth
Monetise your first-party data
Your audience data is valuable. Our agent-to-agent infrastructure lets you transact first-party data at premium rates with advertisers who understand its worth — all while maintaining privacy and control.
Premium advertiser access
Connect directly to agencies and brands seeking quality inventory. Our buyer agents bring demand that traditional programmatic often misses — advertisers willing to pay more for the right context and audience.
AI-powered yield optimisation
Seller agents work 24/7 to ensure every impression is priced and matched to the highest-value buyer, built on years of pricing and selling publisher inventory and now applied to agent-to-agent transactions.
Full transparency & control
See exactly which deals are negotiated, which buyers are accessing your inventory, and how your first-party data is being valued. No black boxes, no hidden fees.
How it works
From bid adapter to premium demand in four steps
- 01
Add the pubX Bid Adapter
Plus our orchestration tag, which lets us collect data and logs and sort your inventory.
- 02
Seller agents activate
They immediately begin analysing your inventory, audience data and first-party signals to identify the highest-value opportunities across the platform.
- 03
Deal negotiation, agents in the loop
Seller agents work directly with buying agents representing premium advertisers and agencies to create exclusive products and packages. You set the autonomy and approve at key steps.
- 04
Premium demand flows in
Curated packages execute automatically through your existing programmatic stack: more of every dollar reaching you, new demand, and full transparency into who’s buying and why.
Getting started
Simple integration. Immediate results.
- Add the pubX Bid Adapter to your header wrapper
- Tag your site with the pubX integration code
- Seller agents activate and begin negotiating on your behalf
- Premium demand flows, with full transparency and control
First-party data: your competitive advantage
In a privacy-first world, your first-party data is more valuable than ever. pubX’s agent-to-agent infrastructure lets you:
- Transact data at premium rates with advertisers who value quality signals
- Maintain full control over data usage and privacy compliance
- Build segments from your own first-party data, so buyer agents see what you actually have
- Build direct relationships with premium brand advertisers
Our seller agents ensure your data is valued appropriately — transacting directly and governed on both sides of every buy.
From trusted AI partner to agentic revenue engine
The evolution of publisher monetisation
Our publisher heritage
We started by dynamically pricing and selling publisher inventory, proving our AI could maximise yield for publishers at scale.
Bid intelligence delivered precision
We evolved to provide years of auction-level intelligence, giving publishers unprecedented visibility and control over their programmatic revenue.
Agentic demand changes everything
Now our seller agents work with buying agents on your behalf — bringing premium demand that values your first-party data and matching your inventory to the campaigns that will pay the most. As trust is earned, autonomy grows.
Ready to access premium agentic demand?
Get in touch to discuss how pubX can transform your programmatic revenue through our agent-to-agent infrastructure for advertising.