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News, events and agentic advertising in practice

Live buys, conference stages, industry recognition and what we’re learning along the way.

Welcome to the Agentocene

pubX Founder Andrew Mole on the Agentocene: how agentic AI is reshaping advertising, removing intermediaries and rebalancing economics for buyers and sellers.

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Agentic System Deployment is not…

Deploying an AI agent means it acts, not just outputs. Here's a practical playbook covering scope, observability, hard limits, sandboxing and staged rollout before granting autonomy.

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The Open Web Deserves Better. pubX is Building it.

pubX has launched the first end-to-end agentic advertising marketplace — a platform where AI-powered buying agents and selling agents negotiate directly, creating deals that traditional programmatic infrastructure simply cannot deliver.

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