pubX is sponsoring Programmatic Pioneers Summit Connect
pubX is sponsoring Programmatic Pioneers Summit Connect and bringing another live agent-to-agent buy, with The Magnum Ice Cream Company.
We're proud to announce that pubX is a sponsor of Programmatic Pioneers Summit Connect, taking place 4-5 November at Hilton London Syon Park.
Connect brings together Europe's senior programmatic and digital media leaders for two days of boardrooms, curated 1:1s and benchmarking, the kind of room where trust, control and who captures value get worked through properly. That's the conversation pubX exists for, and exactly where we want to be having it.
Following on from Advertising Week New York, we're bringing another live agent-to-agent buy to London.
In New York, we ran one in front of the room: brief to live placement, with the trading team approving the plan and three publishers accepting it from their own dashboards. No insertion order, no email chain. Read how it went →
At 10:00am GMT on 4 November, we're running a keynote case study: Agent-to-Agent Advertising: What Happens When Buyer and Seller Agents Trade Real Media Directly, and Why Brands Should Start Experimenting Now, with Reitze Feldmeijer (Global Media Trade & Agency Management Lead), The Magnum Ice Cream Company), Jamie Barnard (President, Global Demand Growth, pubX) and Lawrence Horne (MD Commercial, Demand, pubX).
If you're attending, come and find the team. We'd love to connect.