DMEXCO 24 – Interview with Andrew Mole
pubX is hiring Commercial Account Manager to build the future for Digital Publishers.
Can AI save publishers from the ad tech squeeze?
In our latest video, Andrew Mole delves into the world of PubTech and its transformative impact on the publishing industry. Unlike AdTech, which often caters to advertisers, PubTech is designed specifically for publishers, ensuring they can thrive without being at odds with advertisers.
Modular PubTech
Andrew outlines pubX’s approach to building modular publisher technology and how this helps publishers supercharge specific areas of their operation by seamlessly integrating with their current technology stack, rather than asking them to adopt wholesale, new, blended products that ‘solve many problems’ in one go
The Role of AI in Publisher Monetization
A key highlight is the practical application of AI in monetization. This automation helps publishers make smarter, faster decisions when it comes to ad operations, ultimately boosting their revenue streams.
Building Connections at DMEXCO 2024
Lastly, Andrew shares insights from DMEXCO 2024, emphasizing the value of in-person networking. The conference provided an invaluable opportunity to strengthen relationships with existing clients and connect with potential new partners in the ever-evolving publishing space
Watch the full interview below: