pubX Sponsors Adtech Publisher Chat as Agentic Approaches Reshape Programmatic
pubX is sponsoring the Adtech Publisher Chat, supporting operator-led discussion as agentic approaches reshape programmatic and publishers focus on outcomes, control, and value capture.
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We’re excited to share that pubX is now sponsoring the Adtech Publisher Chat, as part of Adtech Chat Community’s growing portfolio of vertical groups for senior, operator-led discussion.
Adtech Chat has become one of the most useful places in the industry to compare notes with people who are actually building, operating, and navigating programmatic day to day — especially on the publisher side.
Why we’re supporting the Publisher Chat
The open web is entering a new phase. Agentic approaches are reshaping programmatic, and publishers are increasingly focused on the practical questions: outcomes, control, and who captures value as decision-making moves to machine scale.
That’s exactly why this community matters. The Adtech Publisher Chat is designed for substantive discussion across the issues publisher leaders are dealing with right now — including monetisation strategy, signal loss, AI-driven yield optimisation, and the shifting balance of power in the digital value chain.
Andrew Mole, Founder of pubX, said:“As agentic approaches reshape programmatic, publishers are rightly focused on outcomes, control, and who captures value. Adtech Chat has built a high-signal forum for exactly those discussions. We’re delighted to sponsor the Adtech Publisher Chat and support independent, operator-led dialogue at a pivotal moment for the open web.”
We’re looking forward to being part of the conversation and learning alongside the publishers and operators shaping what comes next.
If you’d like to read the full announcement, New Digital Age covered the story here.